Yet flip the bottle round on the other and it's all in gibberish. Just look at how many terms, condition, warnings, languages and recycling instructions have to be placed on something to stop me sweating. More than that, where the heck are the caveats of the "96h Non-Stop"? It may mean "96h Non-Stop Indigestion" or "Only 96 hours when tested on rabbits" for all I know.
So it is credit to Loreal that the front of the packaging looks clean and cool. As products designers know all to well, it's not enough to simply have a design that catches your eye but you also have to jump through a million hurdles to approve and then hide EU regulation.
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